Plan · Live
Set the month's goals. Know every day if you're on track.
Write your goals and budget once. Jurnies paces each one to today, Joe briefs you every morning, and when you drift it proposes two ways back. You choose.
November plan · day 21 of 30Sample brand
| Goal | Target | Paced to today | Actual | |
|---|---|---|---|---|
| Revenue | $52,000 | $36,400 | $38,200 | +5% |
| Orders | 1,450 | 1,015 | 1,032 | +2% |
| Repeat orders | 510 | 357 | 312 | −13% |
| Ad spend | $3,000 | $2,100 | $2,140 | on budget |
How a month runs
From goals on day one to next month's plan
- Day 1
Set goals and budget
Revenue, orders, repeat orders and ad spend, with a budget for the month.
- Every morning
A daily brief
Where each goal stands against today's pace, and what changed since yesterday.
- Every week
A plan review
Joe looks back over the week and tells you what is working and what isn't.
- When you drift
Two options
Joe proposes two ways back with the reason and the evidence. You pick one, or neither.
- Month end
Results feed the next plan
Plan against actual for the month, ready to set next month's goals.
Paced to today
"Behind" means behind today, not at the end of the month
A monthly target tells you nothing on the 21st. Jurnies works out where each goal should be today and compares your actual figure with that. You find out you're behind with nine days left, while there's still time to act.
Repeat orders · NovemberSample brand
— actual- - pace to the 510 target
Joe proposes, you choose
Two ways back, each with its reason and its evidence
- Joe never changes your plan or moves money by itself
- Every option shows what it costs, why Joe suggests it, and the report it's based on
- Choose one, or neither. Either way your plan review records it
Joe · weekly plan reviewDraft
Repeat orders are 9 days behind. Option A: move $400 from ad tests to the win-back journey. Option B: send a one-time 10% code to customers away 60+ days.
Win-back brought back 38 customers for $310 last month. One-time codes brought back 9% of lapsing customers in September.
source: plan vs actual · journeys report, 1–28 Oct · offers report, Sep
Choose AChoose BNeither
Where the numbers come from
Your plan reads the same records your team works in
Every figure on the plan comes from the store, inbox, journeys, ads and books that run inside Jurnies, so the plan and the work never disagree.
- SellRevenue and orders
- GrowRepeat orders and returning customers
- CreateAd spend on Meta
- MeasureCash collected and margins
Questions
What people ask about Plan
Does Joe change my plan on its own?
No. Joe proposes changes as a card with options, and nothing in your plan or budget moves until you choose.
Who sets the first plan?
You do, with your person. Founding brands get a named person who sets up the first month's goals and budget with them on a 30-minute call.
Which plans include it?
Every plan includes goals, pacing and the daily brief. Growth and Scale add Joe's weekly plan review and the two-option proposals. See Pricing for the details.
What if I'm behind on several goals at once?
The daily brief puts them in order of how far behind each one is, and Joe proposes options for the one that matters most to your month first.
Set your first month's plan this week.
7 days on the plan you pick. No card.