Create › Writing · Live

One brief. Every word you need, in both languages.

Tell Jurnies what you want to say once. It writes the article, the social posts and the ad copy together, in English and Arabic, from what your brand already knows, and nothing goes out until you review it.

One brief · three draftsWaiting for your review

Launch of Daily Greens Berry, a new flavour, on November 1.

  • brand kit
  • catalogue
  • 312 reviews
  • your knowledge
  • Blog

    "Berry, without the sugar": what changed in the recipe, and how to use it

  • Instagram

    Same greens, new taste. Berry lands November 1 🫐

  • Ad

    New: Daily Greens Berry. The greens you trust, in a flavour you'll look forward to.

How it works

Brief, ground, draft, review, publish

  1. You or Joe

    Brief

    One line about what to say, and to whom.

  2. Automatically

    Ground

    Your brand kit, catalogue, reviews and knowledge are read first.

  3. Minutes later

    Draft

    Article, posts and ad copy together, in both languages.

  4. Before anything goes out

    Review

    You edit, approve or send it back.

  5. On approval

    Publish

    To your site and your channels, on your schedule.

One brief, three formats · Live

The article, the posts and the ad, written together so they say the same thing

  • A blog article with a title, sections and a summary
  • Social posts sized for each channel
  • Ad copy in the lengths your ad accounts need
  • Every format in English and Arabic from the same brief

Drafts · Berry launchSample brand

  • Blog · en

    "Berry, without the sugar"

  • Blog · ar

    «التوت، دون سكر»

  • Post · en

    Same greens, new taste.

  • Post · ar

    الخضروات نفسها، بطعم جديد.

  • Ad · en

    The greens you trust, in a new flavour.

Your brand kit · Live

Every draft follows your brand kit, every time

  • Your palette, fonts and logos on every design
  • Your tone, set separately for each language
  • Banned words that never appear
  • Arabic written in Arabic, not translated from English

Brand kit · sample brandSample brand

  • Tone · Englishwarm, direct, no hype
  • Tone · Arabicclear Modern Standard Arabic
  • Banned wordsmiracle, cure, detox
  • Logo and palette2 logos · 5 colours

The review step · Live

Nothing publishes until you say so

  • Every draft lands in your review queue
  • Approve, edit, or send it back with a note
  • Fully automatic publishing is refused by design

Review · waiting for youSample brand

DraftFormatStatus
Berry, without the sugarBlogwaiting
Same greens, new tasteInstagramwaiting
Why greens before 10amBlogsent back

The blog loop · Live

Articles that publish themselves into search

  • Write, revise and publish articles from your dashboard
  • Your site updates and search providers are told as soon as you publish
  • Your published articles become part of what Joe knows

Berry, without the sugar · articleSample brand

  • Draft writtenOct 28Joe
  • RevisedOct 29you
  • ApprovedOct 30you
  • Published · search providers toldNov 1 · 09:00

Ask Joe · Live

Ask for a draft whenever you want one

  • Ask Joe for a new draft, or to rework one you have
  • The draft shows what it was based on
  • You approve it like any other draft

Joe · blog draftDraft

Five ways to use Daily Greens before 10am, with one recipe for each.

Your two most-read articles this month are about morning routines.

source: your site analytics · catalogue

ApproveEditNot now

Questions

What people ask about Writing

Will it sound like a robot?

It writes from your brand kit, with the tone you set for each language and the words you ban. You review every draft before it goes out.

Is the Arabic translated?

No. Each language is written from the same brief, in natural Modern Standard Arabic unless you set another tone.

Can it publish on its own?

No. Fully automatic publishing is refused by design; every piece goes through your review.

Where do articles publish?

On your site, which updates on publish, and search providers are told straight away.

Write your first brief this week.

7 days on the plan you pick. No card.